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“What’s for dinner?”  As consumers, we have so many options. With such intense competition in the quick service restaurant industry, there are a few things businesses can do to distinguish themselves and rise above. The Evolution of Brand Competition in Quick Service Restaurants Brand competition in the QSR, or Quick Service Restaurant, industry has evolved […]

A routine testing program for packaging allows brands and their suppliers to meet specifications consistently, avoid significant non-conformances that impact their customers, and reduce waste for a more sustainable environment.  Brands and suppliers across various industries are investing more and more in a fully developed packaging program.  Consumers have many choices today, and being reactive […]

Consumers have a lot of choices when it comes to spending their hard-earned dollar. Their experience with a company extends far beyond the product itself. The packaging and delivery of a product can have a lasting impact on a customer’s opinion of a brand. In fact, consistency in packaging performance is essential to building customer […]