Insights from Clear Packaging

Welcome to Clear Packaging Insights, your go-to source for staying up to date on the latest developments, innovations and trends in packaging solutions. Here, we bring you news, blogs and updates about our packaging testing and industry-proven programs that solve a wide range of packaging challenges.

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Why Packaging Performance Matters for QSR and Foodservice Brands
Blog

March 11, 2026

For Quick Serve Restaurants (QSR) and foodservice brands, the moment of truth no longer happens exclusively at the counter. In an era of third-party delivery platforms and off-premise dining, the customer experience often begins when the food arrives at the door. That means packaging plays a critical role in maintaining product quality, presentation, and brand […]

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Speed to Market Through Innovation: Accelerating Launches with Data-Driven Validation
Blog

January 30, 2026

In the fast-moving world of Consumer-Packaged Goods (CPG) and Quick Serve Restaurants (QSR), the window for a successful product launch is narrower than ever. Brands are under constant pressure to innovate, yet moving too fast often leads to familiar and costly pitfalls: unexpected material failures, non-compliance with sustainability mandates, or skyrocketing supply chain costs. At […]

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Introducing Clear Packaging Laboratories: Why We Rebranded
Clear Packaging News

November 20, 2025

  For years, our former name created one recurring issue: people thought we manufactured packaging. In reality, we’ve always been a packaging testing laboratory focused on packaging performance, validation, and data-driven insights. As we grew and partnered with more global brands, that confusion became harder to ignore. Our identity no longer reflected what we actually […]

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Food Packaging Barrier Testing Explained: OTR vs WVTR
Blog

September 5, 2025

  Food packaging has a tough job: it must keep products fresh, safe, and appealing, all while meeting sustainability and regulatory requirements. Oxygen and moisture are two of the biggest threats to quality, and that’s where barrier testing comes in. Barrier testing measures how well your packaging keeps oxygen (OTR: Oxygen Transmission Rate) and moisture […]

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