For years, our former name created one recurring issue: people thought we manufactured packaging.

In reality, we’ve always been a packaging testing laboratory focused on packaging performance, validation, and data-driven insights. As we grew and partnered with more global brands, that confusion became harder to ignore. Our identity no longer reflected what we actually do and was creating confusion in the industry.

We recognized that it was time for a change.

Introducing: Clear Packaging Laboratories.

 

Why We Rebranded

One word: clarity.

We needed a name that instantly communicates our purpose: testing, validating, and optimizing packaging for the brands, converters, and suppliers who rely on precise, ISO 17025 accredited data.

Our new name, Clear Packaging Laboratories, puts packaging testing front and center and removes the ambiguity that clouded our previous identity.

 

A Visual Identity That Matches Our Work

A name change alone wasn’t enough. We needed a refreshed visual identity, to support the new name and to better represent the precision and technical rigor behind our performance testing and packaging validation services.

Our updated logo is modern, clean, and aligned with who we are: a laboratory committed to producing clear, accurate, defensible packaging performance data. It communicates what we do at a glance, while keeping our iconic “cube” icon that so many clients recognize.

 

Our Purpose Remains Crystal Clear

We may have rebranded, but our mission remains the same: helping you bring safe, compliant, high-performing packaging to market with confidence. While our name and logo have evolved, everything you have come to rely on from our company remains exactly the same:

  • The same leadership and team members
  • The same facility and highly specialized instrumentation
  • The same ISO 17025 accreditation and quality systems
  • The same commitment to accuracy, integrity, and turnaround time

This is a rebrand, not an operational change!

 

If you haven’t visited us in a while, now is a great time to take a fresh look and explore how Clear Packaging Laboratories can support your packaging performance goals through advanced testing, validation, and data-driven insights.